From next Monday, an advert for abortion will be running on Channel 4.
According to the BBC, Marie Stopes chief executive Dana Hovig said: "We hope the new Are you late? campaign will encourage people to talk about their choices, including abortion, more openly and honestly, and empower women to reach confident, informed decisions about their sexual health."
Why is this a 'sexual health' issue? Once you're pregnant, its not a sexual health issue - the baby isn't going to give you Chlamydia. Talk about closing the stable door after the horse has bolted.
And what about 'confident, informed decisions'? How about not having sex unless you are married and in a position to have kids?
The first rule of interpreting advertising: Don't accept the premise.
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2 comments:
I've seen and heard reports on this which justify this advert on the basis that it informs people. Yet I can't think that anyone who targets is ignorant of the availability of abortions. So surely it's promotion rather than information.
I'm concerned that there does not appear to be a co-ordinated campaign about this particular media issue. Do you know of one - beyond the inevitable facebook group?
It is a matter of record, by the way, that the original Marie Stopes was a eugenicist and an admirer of Hitler.
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